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PR for the Next Generation
By Cassie Silvester
Attention public relations graduates and those currently seeking a degree in the field; even before the economic crisis, one could notice a visible decrease in the job market. Do not be discouraged! Don’t Give Up According to the Bureau of Labor Statistics, the availability of public relations jobs in 2006 was 240,000 with a projected high of 286,000 as soon as 2016. Imagine. An 18 percent increase. That’s only eight years from now and bear in mind these statistics refer principally to the job availability in PR firms. That leaves openings in government, health care, foreign relations and even free-lance. The Time is Now All of the jobs are not gone and considering the current condition of our countrys economy, we are needed more than ever. Veterans in the field have seen and handled many difficult situations leaving them with priceless knowledge to pass on to the rising generations. However, the next generation of public relations is not coming to the industry empty handed. The new and fresh knowledge that we possess as well as the life and career experience of the veterans will be needed to keep the media at bay during the crisis. Challenges Along the Path of Life Any public relations specialist can vouch that entry level work is not easy to find in this industry. The number of qualified applicants far exceeds the number of job openings. The reason is simple. By the time the situation has elevated to the point at which a public relations specialist is required to repair the damage, companies and individuals wish to have a seasoned expert on hand to manuever the crisis as quickly and smoothly as possible. No one wants to worry that the new guy might not be up to the challenge; and the same could be said for preparation measures. Take Chances While it’s true that landing an entry level position is not simple, it is possible but sometimes sacrifices need to be made. Attitude makes all of the difference. There are those who expect the world to bow at their feet after graduation. Reality flash: we all have a degree, thus the reason we find ourselves in the running for these positions. Though there will be many retiring, transitioning to private practice or freelance public relations, the openings will likely not be filled by the first person with a degree. What i’m about to suggest may be to some the unthinkable, but when making my start in the field, I worked for free. It may sound proposterous, but it gives the employer a sort of dress rehearsal of ones job performance and ultimatly impresses the employer leading to a possibly hire. It’s Worth it It’s worth the wait, it’s worth the struggle, and yes, it’s even worth all of the all-nighters that you pulled in college trying to do homework and praying to pass your courses. Anything worth doing is worth doing well. THANK YOU FOR READING! Comments to the blogger can be sent to cassie.silvester@hotmail.com The Bureau of Labor Statistics can be reached at www.bls.gov and the picture can be found at www.mortarpr.com
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Contributor's Note
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This intel first appeared on: http://flackme.com/2008/10/dream-big-public-relations-for-the-new-g...
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