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I don’t believe it. Atheist advertising!
By Claire Connachan
The Guardian newspaper has just gleefully announced a pro-atheist bus advertising campaign - donated funds permitting - in order to counter the rash of pro-christian advertising that we Brits have been subjected to over the past however long. If nothing else, the idea is an interesting premise and perfectly commendable. After all, if religious folk get to advertise their beliefs on buses and billboards then why not the humanists? Some are arguing that the move is childish and petty and that the atheists are being just as bullying and aggressive by plastering the line “There’s probably no God. Now stop worrying and enjoy your life.” on the side of public transport. This argument is perfectly rational in my opinion as the whole thing does just appear to me to be a case of “my beliefs can beat up your beliefs”. Given the option however, I’d rather see no religious/humanist advertising full stop. The last thing I need to be reminded of after a hard day at work is whether my belief system is considered right or wrong by an advert. All the other ads are already trying to change my mind over far more mundane things like loo roll and sofas. And that’s bad enough. I could go on about this for ages but I’m not going to bother. The arguments and counter arguments are exhausting. Suffice to say I will be interested to see if there is any backlash from the old religious side of things. Perhaps we will end up with a media battle on our hands like Mac vs. PC! Claire Connachan is a junior copywriter. She works for an ethical advertising agency in Glasgow, Scotland.
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Contributor's Note
For Designers, By Designers. What else is there to say. The best graphic designers in North America are all about the 12 Point Type. If you are a graphic designer or want to reach graphic designers, this blog is for you. http://12pointtype.com
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This intel first appeared on: http://12pointtype.com/2008/10/i-dont-believe-it-atheist-advertising/
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God only knows how many times I've thought the same thing myself.
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