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Dunkin’ Duels Starbucks With Taste Test
By Jessica Casiano
Which is your favorite? I am personally a Starbucks junkie - so much so that, I refuse to taste Dunkin’ Donuts Coffee just on principle. Seriously though, which do you prefer? Which tastes better? Dunkin’ Donuts is so sure its coffee is superior, that they are unleashing a blind taste test against Starbucks. In their first commercial they will feature a woman in a lab coat toting a clipboard asking average joes (an auto mechanic, power line repairman, TV reporter and Taxi driver) which coffee they prefer – obviously they choose Starbu…um, I mean Dunkin’ Donuts. Then you will hear the narrator state that in a national taste test more hardworking Americans preferred the taste of Dunkin Donuts over Starbucks. The end of the commercial states: “Try the coffee that won and find out why America really does drive on Dunkin.” They also have a website: DunkinBeatStarbucks.com; this takes even more shots at Starbucks with such lines as: “It’s just more proof that it’s all about the coffee (not the couches or music).” The online campaign also includes YouTube.com and Facebook.com Apparently their information is true too! The chain hired a research company to survey about 500 people in different cities (including the hometown Starbucks: Seattle). According to Dunkin’ Donuts, 54% of the people preferred Dunkin’ coffee compared to the 39% who preferred Starbucks. Hmmm, maybe I should try Dunkin’ Donuts coffee…it’s definitely cheaper.
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Contributor's Note
For Designers, By Designers. What else is there to say. The best graphic designers in North America are all about the 12 Point Type. If you are a graphic designer or want to reach graphic designers, this blog is for you.
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This intel first appeared on: http://12pointtype.com/2008/10/dunkin-duels-starbucks-with-taste-test/
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